Osaretin Osagie

ILLUSTRATOR|GRAPHIC DESIGNER|UX/UI

Lyric Video Project

For my lyric video project inspired by Kendrick Lamar's Father Time, I sought to capture the song's powerful exploration of toxic masculinity and its generational impact. The video visualizes Kendrick’s poignant narrative of "daddy issues," tracing the ways father figures—or their absence—shape identities and perpetuate cycles of emotional repression.

The video moves with Kendrick’s cadence, aligning each lyric with imagery that evokes both personal reflection and communal struggle—gang culture, emotional distance, and the search for healing. This lyric video serves as a visual companion to the song, amplifying its themes and offering a layered representation of Kendrick's deeply personal yet universally resonant message.